When you create a membership or subscription program in which people pay you on a monthly, quaterly, or annual basis to get some information or other services - that is called a continuity program.

This can be as simple as having your customers commit to a 'package' of services over a given period of time. An example of this would be your cell phone carrier that requires you to commit to a 2 year contract in order to get the best rates and/or cheap phones. Can you think of a way that you can sell your products or services on a continuity basis? The contractually commited cashflow is wonderful!

Here are some ways that continuity programs can be implemented - both online and offline.