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Your Company Website
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Your Company Website is Your Home on the Internet
Every company should have a website in order to be recognized in the market and to be found by consumers looking for products and services.
Websites can be very simple or amazingly complex, depending on the needs of the company.
Here are some interesting articles, videos and resources concering your company's website.
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Understanding Search
In order for your marketing program to be effective on the Internet, you must first understand how the search engines work. Search Engines are the motor that drives the Internet and it is your friend. Here's how Search Engines work and how you might take advantage of them. . . . keep reading
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Websites 104
Websites 104 - Here's a brief video that explains the various types of popular websites on the Internet. It goes into what blogs, authority sites, landing pages, directory sites, etc. are used for. . . . keep reading
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Landing Pages & Opt-Ins 301
Landing Pages & Opt-Ins 301. At the heart of any Internet Marketing system is the basic Landing Page. This is where prospect conversion occurs and therefore, critical to your success. . . . keep reading
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Using Komposer to build and edit web pages
Komposer is a high quality FREE HTML editing tool that you can download and use at will. Here are 12 training videos that will lead you through downloading, setting up and using the Komposer software product.... . . . keep reading
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Making Your Website Search Engine Ready
In order to achieve any level of success on the Internet, there are some basic characteristics that a Webpage or Website must have in order to obtain decent ranking with the various search engines. The process of maximizing a website's readiness of the search engines is called Search Engine Optimization or SEO. . . . keep reading
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How to Create a Brand for Your Business Endeavor
Branding - Hopefully, before you take your local business online, you will have created a certain image of your expertise, your company, and your products as well as the integrity you are bringing to the market. On the Internet, this branding will quickly become your company's trademark and it will become known all over the world! . . . keep reading
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Use the Free Google Website Optimizer to Split Test
Another free tool provided by Google is its Website Optimizer program. Using this tool, you can split test web pages as well as various elements (headlines, graphics, colors, etc.) on your pages to determine which is most successful for your marketing efforts. . . . keep reading
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Blogging
Blogging has become so popular on the internet that it is a terrific method of communicating your ideas and your progress toward your goals. . . . keep reading
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The Basics
Getting Started