Dear Member:

Welcome to Cha Ching Marketing! We love having you on board for an exciting journey toward growing your business.

To use the elements of this site to your best advantage, we recommend that you follow the "Marketing Blueprint" below, in the order they are listed. Later, after you have become acquainted with the program, many of the other tips, techniques, articles, and resources will be of more value to you.

To get going, we would like you to think about the 4 major components of the marketing cycle - Attract, Convert, Grow, and Tune. We will be introducing you to these concepts and will show you specifically how to begin to implement them (or at least elements of them) into your business.

We know how intensive it can be to run your business and still find time to absorb information such as we have on Cha Ching Marketing, so it's important that you follow this blueprint to get the most out of the program using the least amount of time and effort. Without structure, you could easily get overwhelmed! These video programs are intended to be concise and to the point and they will introduce you to more detailed items that you may wish to explore later.

So, grab a pencil and notepad as some super ideas will certainly come to mind on how these elements can be used in your business!

Your Marketing Blueprint

We begin by exposing you to several basic marketing concepts and how those differ in the online world from those that you employ in your local business.

Attraction Marketing

1. Marketing 101 to 103 Video Series There are 3 main videos in this program (each about 10 mins long) to ensure that you have a good grasp of marketing principles and how they are employed in an online setting. Click Here to View

2. Websites 104 Video Series Learn the major differences in the types of websites, their components and their usage in online marketing. We will cover how sites are developed, the tools used and your options in getting your site(s) up and operating at the highest level of success. Click Here to View

3. List Building 105 Find out the best ways to build a good email list of those who are interested in your company and its products and services. Several methods are discussed as well as critical factors in determinng which is best for your particular business. Click Here to View

4. Video Marketing 106 You will quickly come to learn the importance of video marketing to your arsenal as well as how to cost effectively make your own videos and how to use them to drive lots of visitors to your site(s). Click Here To View

5. Search Engines 107 The engines that drive so much of the Internet are the Search Engines of Google, Yahoo, Bing, et al. To be successful, you will need to understand how they work and how they can be your friend. Click Here To View

This is the foundation for using the power of the Internet to expand your business.

Growth Marketing

1. Email Marketing 201 This module shows you how to get your company and its products and services in front of your prospects and keeping it there through a consistent and well delivered email campaign. Click Here to View

2. Blogging 202 How to use a simple blog is a key element of your marketing strategy. We will also cover the types of blogs as well as how to build them and how to make your blog posts produce results for your company. Click Here to View

3. Social Networking 203 Even though using Twitter, Facebook, Linkedin and other social networking tools can eat up lots of your valuable time if not controlled, we will teach you how you can effectively use them in your business by only investing a few mintues per day. Click Here To View

4. Seminars and Webinars 204 can be very valuable in furthering your company's brand and in establishing credibility for yourself and your company. We will show how they can be a great way to build and nurture customer relationships at nominal cost. Click Here to View

Conversion

1. Landing Pages and Optins 301 The process of converting a suspected customer into a real prospect involves building value and presenting an effective "Call to Action" on your Landing Page. Click Here To View

2. Pay-Per-Click Programs 302 Properly used and managed, Pay-Per-Click advertising can be extremely effective. Poorly used, they can kill your marketing budget. We get into this in depth and provide interviews with industry leaders in the area. Click Here To View

3. Shopping Cart 303 If your product is downloadable or shippable, why not create an online store from which to take orders? This take little time and cost to setup and can provide a significant flow of extra orders to your company. Click Here To View

Once your Marketing Machine is running, it is essential that you contually tweak, improve, and optimize it. Once these automatic tools are setup, it is a simple matter to manage them.

Tuning

1. Split Testing 401 By using passive split testing, you can constantly be improving the effectiveness of your marketing machine - your ads, PPC campaigns, landing pages, One-Time-Offers, and Shopping Cart. This step is absolutely essential to success online. Click Here To View

2. Outsourcing 402 Locating and using qualified people, at minimum cost, to assist in taking your company online is not as difficult as it might seem. Click Here To View

3. Balancing Your Mix 403 How to compare the efficiency and results of the various components of your marketing mix and how to 'double down' on the ones that prove to be your sharpest tools. Click Here to View

By going through these components of the Marketing Blueprint in this order, you will end up with a good grasp of how to complement your offline business activities with an online marketing plan.

We will get into considerable depth on the management issues involved with operating your Marketing Machine as we move along.