http://www.chachingmarketing.com Cha Ching Marketing en-us webmaster@ChaChingMarketing.com http://www.chachingmarketing.com/members/94.cfm Back in the 1960's there was a consumer survey conducted in the carpet industry. The results showed that a very large percentage of consumers identified "Armstrong" as their favorit brand of carpet. The only problem was that Armstrong was not in the carpet business.